Whether it is an enterprise station engaged in product sales or an enterprise station engaged in brand building, it is necessary to effectively display enterprise products in order to achieve the purpose of establishing a station.
I. introduce in plain words
If you are demonstrating the entire product for an engineer, there are no technical terms to explain it. If you are a target user who doesn't know much about the product, you should introduce the product in plain language. For example, the introduction of Baobao products, we mainly show product advantages to users. It should be noted that it is best not to use words such as "best" and "top" that overstate the facts.
Second, multiple tests
When our products are presented to users, it is best to test a few more times locally. Able to find problems in the test as soon as possible and correct them in time, otherwise, it will leave users with poor concealment. Before launching this product, Guanchen went through a number of local tests to ensure that it will be demonstrated before users.
Demonstrating from the user's perspective
Some people understand it this way. It's not just a few pictures for product demonstration, and then add a name to explain it. Anything to say about this? Of course, there will be a certain impact. If the user does not get a better experience when looking at the picture, it will definitely affect the purchase behavior. Some users do not know much about the product, and we need to explain to them in plain language.
4. Simplify the presentation and keep it simple
If the presentation is very rich, it will give the impression that the product is too complicated. Therefore, you need to simplify your product demonstration on the website, as long as you show the features. When Guanchen was showing products like "Publishing Bao", it only showed the special features to users, and demonstrated through certain steps to facilitate user browsing.
When a company is building a website, it must pay attention to the product display section and pay attention to the details of the reconstruction station in order to win on the starting line!