I have also been engaged in corporate website optimization for some years. In the first two years of my career, I only thought about optimizing the ranking of the website. As for the structure, content, and user experience of the website, I basically did not consider it. Later I learned that online marketing is What's going on. Website ranking is important, but the ultimate goal of website optimization is indeed to bring marketing value to the corporate website. If you look at website optimization from this higher perspective, website optimization is more than just ranking. Here, under the introduction of Xiaoxin.com and everyone, in the marketing perspective of corporate websites, we must pay attention to the issues in the optimization process. Analyze your target group
One of the key issues of network marketing is the positioning of the website. Specifically for the enterprise station, it is our target group analysis. What type of group is the demand for the company's products? What are the group characteristics? User age distribution, is the working class or a student or a boss? Make a target group distribution table. Then according to the distribution table, analyze their points of interest for the product. Then we will have targeted strategies when planning, designing and producing content for the website. Compare and analyze the similarities and differences between your own site and peer sites
At present, social competition is becoming increasingly fierce. In this situation where homogeneity is very serious, our website must make its own characteristics. When our website layout considers itself to be perfect, please stay for a while, if possible, it is best to proceed. Brainstorming, let our colleagues in sales make suggestions or opinions for the website, combine everyone's ideas to see those things that we did not do well enough, as the webmaster himself should also be a caring person, we should search for relevant keywords and compare and analyze Peer sites, look at the content and experience that are worth our learning and reference, nothing is perfect, all we can do is to do our best to get our site recognized by most people, this is enough. Drive traffic is not the end, consider conversion rate
The core of online marketing is marketing. Website optimization is not the end point for website ranking and traffic introduction. We ultimately want to turn the viewer into an intentional purchaser or buyer. As a qualified enterprise optimizer, we must thoroughly understand the entire process from the user entering the website to understand the information to the purchase of the product, so that we can carry out targeted optimization in this process, and guide customers to the main problems of the customer. Consult our corporate online customer service to provide detailed instructions and guidance on the customer's purchase process and ordering methods. These are the core points we have experienced in the planning and marketing process. Optimize short-term plans to make, medium- and long-term plans are even more essential
We know that the development of the website is by no means solely based on the plan when we went online. At each stage, we may have to make adjustments in time according to different situations. At this time, we must formulate long-term optimization and marketing plans for the website. Determine the goals for any effect that needs to be achieved in the time period, regularly reflect on the results achieved by our goals, and analyze the gaps between the goals and results, such as the article collection of each stage, the external chain construction and keyword ranking of each stage Statistics, the problem is inevitable, we must constantly adjust our optimization strategy and optimization details according to the problems encountered. Optimization can not be done in three days or two days. The success is based on the process of continuously improving new situations until we reach our goal.
Finally, the author summarizes that corporate website optimization is one of our very important tasks. In addition to the optimization work, we must continue to analyze the purpose of our optimization and the maximum effect that it will ultimately bring through the Internet. We should not treat ourselves as optimization People, but like a marketing planner to think about adjusting and optimizing our optimization ideas, so that website optimization can bring profits to the enterprise is our ultimate goal.