- Author: Xiangyang strong network extension
- Issuing time: 2017-01-02 15:17
- Source: Unknown
Recalling the past, the past few years, in 2016, in the field of Internet webmasters, there are various transformations; from traditional part-time website, full-time investment or website operation. To today's various roles such as media, WeChat , popularity, live video, public account, and influencers. Then all this can not avoid the key node of the website, the webmaster is still the theme. Then, understand how Baidu, which is closely related to the fate of the webmaster, has changed this year!
2016 Baidu algorithm adjustment review:
①Skynet algorithm: crack down on websites to steal user contact information and other information.
② Blue sky algorithm: crack down on the behavior of renting and selling catalogues of soft articles. The blue sky algorithm mainly cracks down on the sale of soft articles and directories by news source sites.
③Ice bucket algorithm: Targets the bad advertising behavior of mobile search. It mainly targets some bad sites to absorb click behavior through pornographic animation, explicit text, gambling, and so on.
④APP fraud: Aiming at the phenomenon of false downloading and bundled downloading of APPs, fraud is performed on users to induce users to download non-target apps.
Baidu punishment measures: reduce a series of measures such as search engine evaluation, blocking, crawl delay, and so on.
At the end of the year, how do you deal with this year?
A series of recent changes in Baidu have caused a great uproar in the webmaster world; the data of many websites has dropped sharply, especially the collection and removal of websites, and the ranking of websites has dropped. This undoubtedly affects the reporting of website operators' data. How can this be explained to BOSS?
In summary, there are two main reasons that affect the ranking of websites at the end of the year:
① Spark Project
Baidu's "Spark Project" is a protection against online originals. This is an important protection measure for small and medium-sized webmasters. Protect the original content of the website from being surpassed by the reprinted website, and the non-original content will be suppressed.
② Baidu spider3.0 upgrade!
After Baidu spider entered 3.0, it began to conduct quality evaluation and filtering from the information capture stage, filtering out a large number of pages that were over-optimized. From the internal regular data evaluation, low-quality web pages were down 62% from the previous period. Therefore, the site data has changed a lot.
And why did Baidu change so much at this time?
Trace back to the origin of the Internet's healthy development is the key
At the beginning of 2016, General Secretary Xi Jinping proposed in the seminar on network security and informatization to “take a new path of co-management and benign interaction”; clearly enhanced the sense of mission and responsibility of Internet companies, and jointly promoted the healthy development of the Internet.
Later, in the government report, Li Keqiang repeatedly mentioned the "Internet +" model, and we can see that in the future, the Internet is destined to become an inseparable part, and even occupy a large proportion.
In response to this series of measures, Baidu is formulating a series of policies in the future, which must be closely related to this. For the healthy development of the Internet, there will be a deeper level of improvement in Internet site content, user experience, use efficiency, and data accuracy.
And these are a reference basis for webmasters to develop themselves in the future.
2898 Construction of the nation's first "webmaster +" resource service platform
2016 is a year of booming webmaster resource platform for 2898, and also a year of start-up. And all these are adhering to the principles of the healthy development of the Internet! There are constructions in website content, user experience, data security, etc., and this is also listed as an indicator of the long-term development of the website.
In this year, the 2898 webmaster resource platform (www.2898.com) provided various types of services for many webmasters (including traffic exchange, free chain exchange, graphic advertising, friendship chain trading, website collection, webmaster information ).
In 2017, the webmaster resource platform still adheres to the purpose of "serving webmasters and developing with them". Build a "one-stop" webmaster resource service platform. According to this, more webmaster service projects will be launched in the coming year (such as webmaster APP, advertising expansion, free traffic exchange, and more projects to be developed).
From the three aspects of making money, free traffic exchange, and resource sharing, we provide a full range of services for webmasters. In this case, the most important place is to realize the sharing of resources.
But why is resource sharing the top priority?
The era of Internet big data focuses on resource sharing
This is an era of big data use, but only living data is useful!
Big data will be a new window for human insight into the future of society, but in the data resource engineering project, it is actually very difficult. Everyone wants to use data shared by others, and the data generated by their own business is regarded as a treasure and unwilling share it. It can be said that these data are dead.
Then, in 2017, it joined the 2898 webmaster resource platform to realize the sharing of Internet resources and revitalize the data; it is the real adaptation to the development of the big data era that will not be eliminated by the rapid development of the Internet. bright future.
The Year of the Rooster is coming, the rooster sings, and the world is white. May all webmasters, in the new year, travel thousands of miles, spread their wings and fly, and be proud of the wind.